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Ignite consumer networks and then get out of the way and let them talk.
Number of people infected divided by) number of people in the hive - if too small a percentage of your chosen hive have been infected, the virus will fade before it catches.
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Summary, the Power of Ideas Today, the old style jukebox of marketing, based on advertising by interrupting people with unwanted marketing messages, has become ineffective and costly.
If amplitube there's a jukebox great idea, and it moves through the hive for free, everyone who crack touches it wins: You as the consumer win for recommending it to a friend; it increases your status.Sneezer - Some people are more likely to tell their friends about a great new idea.Hive - People are not one amorphous mass. .Cool is critical because if it's not virusworthy, it's just not going to take off. .Ideaviruses, an ideavirus is a big idea that runs amok across the target audience.He founded Yoyodyne - the first direct marketer on the Internet - which Yahoo!Susan David.99 The Girl with the Dragon Tattoo Stieg Larsson Show Your Work!Show crack them how to make it up in volume. .If you think of your idea as a virus, says he, you can "infect" the marketplace amplitube by motivating jukebox customers to talk about your product.Just having an idea isnt enough.Napster vectored straight to college kids. It's a fashionable idea that propagates through a section of the population, teaching and changing and influencing everyone it touches.
If just 1 or even 15 of a group is excited about your unleashing the ideavirus ebook idea, it's not enough. .
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